An e-commerce brand operating in Turkey was struggling to maintain consistency and effectiveness across its multichannel campaign communications. Campaign content published across its website, email marketing, social media, and mobile applications showed inconsistencies in tone and messaging, weakening the customer experience and negatively impacting conversion rates. The brand needed a solution to accelerate content production while ensuring aligned, effective messaging across all channels.
Current Challenge
In the e-commerce and retail sector, each communication channel has its own language, pace, and customer expectations. Brands in Türkiye face efficiency and consistency challenges when trying to keep up with rapidly shifting campaign dynamics. True success lies in creating the right content, in the right tone, for each channel while maintaining speed and scalability.
"Our GenAI-powered content generation system has enabled us to produce consistent and impactful content across all sales channels, from our website to email campaigns and social media. Our content preparation time has been reduced by 60%, and we have seen significant improvements in campaign conversion rates."
Our Approach
We redefined the content production process to be channel-independent and campaign-driven. Our GenAI infrastructure adapts to each platform’s dynamics to create original and optimized content. The system maintains message consistency across multiple channels while tailoring content to the behavioral patterns of each audience.
Website Product and Campaign Content:
SEO-optimized, fast-reading, and purchase-oriented texts are generated.
Result: 22% increase in website visitor engagement.
Email Marketing Campaigns:
Segmented, personalized emails tailored to customer profiles are created.
Result: 27% increase in open rates and 19% increase in click-through rates.
Social Media Content
Platform-specific, high-engagement posts are produced for product promotions and campaign announcements.
Result: 35% increase in social media campaign engagement rates.
Real-Time Campaign Updates
Content dynamically adjusts based on stock availability, discounts, and seasonal promotions.
Result: 50% faster response time for campaign updates.
Impact
Multichannel content management is no longer a scattered or burdensome process. With GenAI, e-commerce and retail brands can deliver consistent, engaging, and results-driven communications at every customer touchpoint. It is no longer just about producing more content. It is about creating real business impact across every platform.
