Traditional content creation processes can no longer keep up with the need for speed and personalization. Brands in Turkey often rely on mass messaging instead of tailored communication, losing competitive advantage. The real impact emerges when every customer receives content uniquely generated for them in real time.
Current Challenge
In Türkiye’s fast-evolving consumer landscape, traditional loyalty programs are losing their impact. Static campaigns and mass promotions no longer resonate with customers. To build true loyalty, a personalized and data-driven approach is essential.
"Our GenAI-powered content generation system has transformed our campaign planning. We can now deliver messages tailored to customer interests and behavioral history. We’ve observed up to a 30% increase in engagement rates and significantly lower churn."
Our Approach
We redefined marketing content: the GenAI infrastructure works in real time with customer data to generate high-volume, personalized messaging with no need for manual intervention. The system doesn’t just write text; it calculates context, tone, and timing with precision.
Personalized Product Recommendations:
Content is generated based on customer behavior, interests, and past purchases resulting in uniquely tailored campaign messages.
→ Result: 32% increase in open rates, 25% increase in click-through rates.
Content Variants and Testability:
Dozens of content versions are generated for a single campaign. GenAI models suggest the most impactful combinations.
→ Result: A/B testing duration reduced by 70%.
Real-Time Adaptation:
External data like weather, location, and time of day is integrated into the content.
→ Result: Instant campaign performance improved by 18%.
Impact
With this system, marketing is no longer just a creative process it’s measurable, scalable, and truly personalized. GenAI didn’t just help create content faster; it made the content work. As a result, the brand’s communication became not just visible, but meaningful.
